The Search for “The One” is over…

The One; reliable
and trustworthy, it’s the go-to for any occasion, any day. It’s the ultimate,
the pinnacle, the absolute. The One is effortless, comfortable and versatile.
And now, the search for The One is
finally over
. On 01 August, Cotton On will be launching their new collection to
the South African market. The latest Cotton On range The One, is a selection of elevated modern basics that are set to
become the foundation cornerstone of every stylish woman’s wardrobe.
The launch of the new basics collection, The One sees Australian global retail powerhouse, Cotton On
getting back to its roots to be the one-stop destination for fashionable and affordable
wardrobe essentials. “As an Australian
brand that now trades in 17 countries, we have been able to build the best
women’s tee collection in the world, focusing on the perfect fit, using the
softest fabric in the most flattering silhouette,”
explains Cotton On
General Manager, Felicity McGahan. “We
have created something we will all wear at a price that is amazing value. It’s
always been so hard to find the perfect one, until now. With the introduction
of our new collection, we truly believe you’ll find the one.”

Check out this video showing the Cotton On women and their feedback on the new collection. 
The collection is made up of seven styles;
All styles will be available in timeless colours including black,
white and grey, plus a mix of brighter hues and a classic stripe. With no raw edges on the inner seams and
featuring a heat-seal back neck printed label, The One tees have no woven labels against the skin making them
extremely comfortable to wear.
Slub Tees
a finer count of slub yarn, these super-soft tees are a
relaxed fit, easy-to-wear and extremely versatile and are available in a Scoop,
V-Neck and Crew Neck. The slub cotton provides an element of luxe, while
looking effortlessly cool.
Comfortably fitted against the body but
hides a multitude of sins, the cotton rib styles are soft and luxurious to
touch.  With the perfect stitch
length, the cotton rib fabric has excellent stretchability and recovery, so
won’t lose shape and will mould to the body.
Great for layering , this super-stretchy
cotton rib tank is very versatile; wear on its own with any outfit, layer it
under a jacket or even wear it to the gym. Extremely flattering, the ribbed
tank is fitted against the skin and has excellent recovery so it won’t lose its
shape. Soft-to-touch and feels great on the skin, this ribbed tank is an
essential sports-luxe basic.
Cotton On Womenswear Designer, Leah Summers said perfecting
this balance between producing a higher quality and flattering fit was critical
to the design process. “It was so important to us when designing
the new collection that we focused on producing effortlessly cool tees but at
the same time elevating the quality. These tees are super-soft to touch and the
perfect fit, making them perfect for everyday – whatever your day entails,”
Summers explains.

tees will retail from R149 and will be
available in stores nationwide from 01 August 2014.
PS. Select Cotton
On stores will act as the “trial stores” for the above range and will receive
the collateral from 15 May 2014. The One range will be launching in all Cotton
On stores nationwide from 1 August 2014.
The select “trial stores” will include:
The Glen
V&A Waterfront
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